Political marketing and political branding has now become a pervasive and vigorous component of politics. Candidates want to loom large on voters’ minds to gain the political power. In this new age of politics, it means to sell oneself using strategies acquired from marketing of successful consumer goods.
The channels of branding in new age politics
Political marketing and political branding have now become a pervasive and vigorous component of politics. Candidates want to loom large in voters’ minds to gain the political power. In this new age of politics, it means to sell oneself using strategies acquired from the marketing of successful consumer goods.
Branding will be effective only when done using multiple channels. A consistent, and thus effective, a brand image can only be kindled, if identical brand attributes are transmitted through all communication channels.
We live in a digital age where reaching out to customers is possible in every way. There are a huge number of communication mediums which facilitate brand advertising and promotion.
Social Media Marketing
Facebook, Twitter, Youtube, Instagram. Heard of them? These are the ultimate social media channels which you can use to reach out to your target audience. According to a survey there exist 1.65 billion monthly active Facebook users, now think of all the traffic you will gain by engaging your potential voters? Everything, just by setting up a corporate page, posting about your political party or starting a campaign.
This is when campaign advertising comes into existence. You have been campaigning door-to-door or using outdoor ads which are no more efficacious as marketing through the above-mentioned channels.
Mobile marketing is yet another constructive medium of implementing promotional activities. Designed for delivery to cell phones, smart phones, and other handheld devices, this in itself is a multi-channel approach.
Discover the subsets of mobile marketing
A powerful medium to raise awareness of your brand, SMS marketing will ensure your success. A phone is a standard requirement of every household which means your brand will reach to maximum targeted audience. Text message is easy to compose and you can design and launch campaigns instantly.
A merit of WhatsApp marketing over an SMS is the various formats of messaging supported by it.
You can still keep your campaigns short while making it more interactive for your users. While DND applies for SMS marketing, Whatsapp is free of this service.
Reach out to bulk audience using ‘Email Marketing’
Email marketing is ostentatious. Its high potential is sometimes overlooked but it is one of the most lucrative marketing options which makes use of and provides an audience to other channels as well. For instance, deploying campaigns through emails where you include links to your Facebook page, youtube videos or twitter account, this will ensure clicks to your campaigns on other social media channels as well.
Email Marketing is ‘Measurable’
See opens, clicks, click rate, bounces, delivery, un-deliverables – you get a detailed report of your campaign. This will assist you in solidifying brand loyalty for current customers.
This is yet another constructive and lucrative approach to bring traffic to your website. Also known as banner ads, we find websites with high traffic whose audience fits your target market. Display ads steer targeted traffic back to your website and help create awareness about your brand.
Using adwords for online marketing
Google created effortless marketing with the introduction of ‘Adwords’.
It is a pay-per-click service which lets you create and run ads for your business. You set up an AdWords campaign by choosing a set of keywords related to your business. These are words or phrases which you think your probable customers are most likely to use when searching for a business like yours.
The correlation between your ads and keywords makes it possible for your ads to display in Google search results. This happens when someone searches for similar items or visits a website with related content.
Gain gargantuan popularity for your brand image now!