Salesforce Marketing Cloud is a marketing automation platform used effectively by marketers, especially in the digital marketing landscape. In other words, it is a cloud-based model that contains a specialized suite of services which enables you to implement cross-channel and automated communication strategies with customers at all stages ensuring customer engagement at each and every step.
It is all about the aggregation of all interactions a customer has with your company using all marketing channels (i.e. e-mail, text messaging, phone calls, and more) and closely monitoring customer interactions.
It offers 360-degree customer view where companies can get a complete view of customers and then make logical marketing decisions that impact their sales and revenue growth.
Marketing Cloud helps to create mobile mindset by creating mobile marketing solutions. The customers are engaged by sending real-time alerts and transactional notifications.
The mobile messages are created as there are ready-made SMS and push message templates available with a drag-and-drop interface.
Web studio helps to create intuitive, dynamic Web Pages and personalized content. You can also deliver customized web experiences to your customers based on their behavior and attributes.
It allows you to personalize email messages with data from Sales Cloud, Service Cloud, and any other source. It is the foundation for building 1-to-1 customer journeys.
Using Marketing Cloud, marketers can use CRM data to build campaigns driven by basic email marketing to sophisticated 1-to-1 messages.
Use the power of social media to listen, analyze, publish and engage across networks. The social is connected to all areas of your business with the Customer Success Platform.
With marketing cloud journey builder, marketers can talk to their customers at all data touch points whether it’s CRM data, service cloud data or sales data.
Advertising Studio to power digital advertising and manage ad campaigns. The new customer acquisition is enhanced, re-engage inactive customers and align advertising with every channel.
To Sum up Things
Salesforce Marketing cloud incorporates unique functionalities catering to customer journey management, email, mobile, social media, web personalization, advertising, content creation and management and data analysis.
The platform also provides smart predictive analysis to help make smarter marketing decisions for example what channel will be preferred for which type of audience and how will it impact the overall customer experience.
It is an intelligent platform that acts as a bridge between marketing professionals and customers. So, next time you are thinking about connecting with your customers the smart way taking into consideration their likes and dislikes this is your one-stop destination that solves all your requirements.
Click here to know more, about implementing data-driven 1-to-1 customer journey.